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Print + digital integration is ideal

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Case Study Video
Major QSR launched a new menu, nationwide, using an integrated media plan rather than planning print and digital independently.

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Consumers expect personalization

“Brands should make the most of the idea that consumers are willing to provide personal information in exchange for deals. Utilize contextual clues – including shopper preferences, media behaviors and purchase data – in addition to real-time mobile location data – to personalize offers and drive conversions.”

- Curtis Tingle, CMO, Valassis

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