Newsroom Press Release Archive


Valassis Study: Patient Loyalty – A Fading Trend or Boon for Healthcare?

Jan 24, 2018

Valassis Study: Patient Loyalty – A Fading Trend or Boon for Healthcare?
New Research Reveals How Consumers, Namely Millennials and Parents, Choose Healthcare Providers LIVONIA, Mich., Jan. 24, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released its Dynamic Healthcare Consumer findings, examining factors that influence how consumers select healthcare providers. Derived from over 1,300 respondents, the study reveals one-third...
Valassis Acquires Maryland Pennysaver

Jan 23, 2018

Valassis Acquires Maryland Pennysaver
Helping Small- and Medium-Size Businesses Reach Consumers and Expanding its Classified Network LIVONIA, Mich., Jan. 23, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced that it has acquired Maryland Pennysaver, distributed via direct mail throughout Maryland, including the counties of Anne Arundel, Baltimore, Howard, Prince George’s, Charles, Calvert...
New Year’s Resolutions: Valassis Shares How to Drive Success in Specific Industries

Jan 22, 2018

New Year’s Resolutions: Valassis Shares How to Drive Success in Specific Industries
Retail, CPG, Grocery, Restaurant and Telecom Resolutions Focus on Consumers LIVONIA, Mich., Jan. 22, 2018: Valassis, a leader in activating consumers through intelligent media delivery, shares 2018 resolutions in various industry categories – encouraging marketers to take a forward-looking approach to drive success in 2018 and beyond. Regardless of industry, be it retail, consumer packaged goods...
Valassis Names Cindy Walker Senior Vice President of Human Resources

Jan 8, 2018

Valassis Names Cindy Walker Senior Vice President of Human Resources
LIVONIA, Mich., Jan. 8, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced the appointment of Cindy Walker to Senior Vice President, Human Resources. She will lead the strategic direction for human resources across the company, working closely with Valassis leaders on organizational design, talent management and acquisition, associate development, associate...
Valassis Looks Ahead: 2018 Marketing and Retail Predictions

Dec 12, 2017

Valassis Looks Ahead: 2018 Marketing and Retail Predictions
Consumer-centric Approach Key With Abundance of Data, Technology and Shopping Options LIVONIA, Mich., Dec. 12, 2017: Valassis, a leader in intelligent media delivery, shares 2018 predictions including the borderless shopping experience, continued growth in big data and emergence of artificial intelligence (AI) across the marketing and retail landscapes – all important to influence consumers. The...
Valassis Holiday Shopper Survey: Both Online and Offline Commerce are in for a Happy Holiday Season

Dec 7, 2017

Valassis Holiday Shopper Survey: Both Online and Offline Commerce are in for a Happy Holiday Season
83 percent of consumers still plan to shop after Cyber Monday, with purchases swayed by promotions Nearly 80 percent of moms, millennial parents will leave a store in search of a better deal 53 percent say coupons are the biggest influence on their holiday purchases LIVONIA, Mich., Dec. 7, 2017: Valassis, a leader in intelligent media delivery, today announced results from its 2017 Valassis Holiday...
Wayne Powers Appointed President of Valassis

Dec 6, 2017

Wayne Powers Appointed President of Valassis
Greg Green Expands Data and Analytics Role Across Harland Clarke Holdings LIVONIA, Mich., Dec. 6, 2017: Valassis, a leader in intelligent media delivery and division of Harland Clarke Holdings, today announced that Wayne Powers has been appointed to the new role of President, Valassis. Powers brings 25-plus years of experience in the media industry, innovative ideas and a strong client focus to guide...
Valassis Names Bonnie Bisson Vice President of Sales Enablement

Nov 20, 2017

Valassis Names Bonnie Bisson Vice President of Sales Enablement
LIVONIA, Mich., Nov. 20, 2017: Valassis, a leader in intelligent media delivery, has appointed Bonnie Bisson to the new role of Vice President, Sales Enablement, where she will partner with sales leadership and focus on developing people, processes and technologies to drive sales results.  Bisson possesses more than 20 years of industry experience, cultivating powerful sales teams, expanding internal...
Small Businesses Have an Opportunity to Shine This Holiday Season, Says Valassis

Nov 15, 2017

Small Businesses Have an Opportunity to Shine This Holiday Season, Says Valassis
Regardless of Their Size, Retailers Can Influence Shoppers by Following Five Key Strategies LIVONIA, Mich., Nov. 15, 2017: Valassis, a leader in intelligent media delivery, today shares best practices for small- and medium-sized businesses (SMBs) to succeed in a highly competitive holiday shopping environment. The holiday season is critical for retailers of all sizes not just for big box stores or e-commerce...
Valassis Survey: ‘Sofa Sunday’ Key Day to Influence Cyber Monday Shoppers

Nov 9, 2017

Valassis Survey: ‘Sofa Sunday’ Key Day to Influence Cyber Monday Shoppers
67 Percent of Consumers Expect More Than $100 in Cyber Monday Savings This Year LIVONIA, Mich., Nov. 9, 2017: Valassis, a leader in intelligent media delivery, today announced results from its new survey on how consumers deal hunt, prepare and plan on “Sofa Sunday,” the day before Cyber Monday. Feedback from over 500 U.S. Cyber Monday shoppers reveals that nearly three-quarters (71 percent)...
Evolving Data and Analytics Leads to Advancement in Valassis’ Missing Child Program

Nov 8, 2017

Evolving Data and Analytics Leads to Advancement in Valassis’ Missing Child Program
Have You Seen Me? ® Features Photos of 50 Missing Children in 50 States LIVONIA, Mich., Nov. 8, 2017: Valassis, a leader in intelligent media delivery, today announced it is further leveraging its data and analytics capabilities to help bring more missing children home. Valassis is excited to announce that it now features 50 missing children in 50 states via its Have You Seen Me?® program,...
Valassis Acquires Sacandaga Direct Mail, LLC in New York

Oct 30, 2017

Valassis Acquires Sacandaga Direct Mail, LLC in New York
Helps More Small and Medium-Size Businesses Reach Consumers LIVONIA, Mich., Oct. 30, 2017: Valassis, a leader in intelligent media delivery, today announced that Sacandaga Direct Mail, LLC will join Clipper, the Valassis-owned magazine focused on local businesses. Sacandaga Direct Mail, LLC, operates Sacandaga Magazine, Amsterdam Magazine, Twin Cities Magazine, The Valley Magazine and Real Estate...
Valassis Study: Apparel Trends Guide Retailers to Activate Shoppers

Oct 25, 2017

Valassis Study: Apparel Trends Guide Retailers to Activate Shoppers
Research and Planning are Essential in Shaping Consumers’ Apparel Purchase Behavior LIVONIA, Mich., Oct. 25, 2017: Valassis, a leader in intelligent media delivery, today highlighted findings from its Capturing the Dynamic Retail Shopper: Parent Snap proprietary research, analyzing the planning and purchase behavior of apparel shoppers. The survey finds 43 percent of all respondents research and...
Valassis Breaks it Down – Planning and Research Drive Retail Purchases

Oct 19, 2017

Valassis Breaks it Down – Planning and Research Drive Retail Purchases
Findings Provide Insight into Parents Along the Path to Purchase LIVONIA, Mich., Oct. 19, 2017: Valassis, a leader in intelligent media delivery, today released Capturing the Dynamic Retail Shopper: Parent Snap proprietary research that examines the purchase journey consumers – and particularly parents – take when researching and buying retail items. By asking consumers how, when and where...
Precise Targeting is Key to Holiday Marketing Success, Says Valassis

Oct 12, 2017

Precise Targeting is Key to Holiday Marketing Success, Says Valassis
Marketers Must Use Data to Anticipate Consumers Already Planning Their Holiday Shopping LIVONIA, Mich., Oct. 12, 2017: Valassis, a leader in intelligent media delivery, today offers marketers best practices to break through the noise and engage with shoppers this holiday season as consumer planning is under way. According to the National Retail Federation (NRF), researching the perfect gift is an essential...
Valassis Completes Acquisition of Digital Marketing Technology Company MaxPoint

Oct 10, 2017

Valassis Completes Acquisition of Digital Marketing Technology Company MaxPoint
Enhances Valassis Digital Targeting, Personalization and Measurement Capabilities LIVONIA, Mich., Oct. 10, 2017: Valassis, a leader in intelligent media delivery, today announced the completion of the acquisition of MaxPoint Interactive, a leading digital marketing technology company.   “We are excited to welcome MaxPoint to our Valassis Digital team, further enhancing our unique intelligent...
Valassis Survey: Retail Landscape Continues to Transform but Deals Still Dominate

Sep 28, 2017

Valassis Survey: Retail Landscape Continues to Transform but Deals Still Dominate
Consumers Want Deals Across In-store and Online Retail Channels LIVONIA, Mich., Sept. 28, 2017: Valassis, a leader in intelligent media delivery, today shares key insights for retailers from its 2017 RedPlum® Purse String Survey. Results show a common theme we see in the marketplace – the definition of a store to a consumer has no boundaries – they are shopping physical and online retail...
As the Grocery Landscape Changes, Saving is Top of Mind

Sep 21, 2017

As the Grocery Landscape Changes, Saving is Top of Mind
Preferences Continue to Evolve but Value Remains a Top Influence on Purchases   LIVONIA, Mich., Sept. 21, 2017: Valassis, a leader in intelligent media delivery, today shares key insights for grocers from its 2017 RedPlum® Purse String Survey. Survey results show that consumers expect more from their grocery suppliers, including home delivery, online shopping and – most of all –...
Three Practical Ways Retail Marketers can Benefit From Chatbots

Sep 19, 2017

Three Practical Ways Retail Marketers can Benefit From Chatbots
As Digital Innovation Transforms the Retail Industry, Chatbots Can be Key to a Brick-and-Mortar Resurgence LIVONIA, Mich., Sept. 19, 2017: Valassis, a leader in intelligent media delivery, today shares insights on the value of chatbots in the modern-day retail environment. These powerful artificial intelligence (AI) programs can enhance consumer engagement, job functions and employee efficiency and...
Valassis: Digital Data Can Drive Print Promotions

Sep 11, 2017

Valassis: Digital Data Can Drive Print Promotions
National Etailing and Mail Conference Topic Focuses on Building Rich Profile With Online and Offline Data LIVONIA, Mich., Sept. 11, 2017: Valassis, a leader in intelligent media delivery, shares with attendees of the National Etailing and Mail Organization of America (NEMOA) directXchange by NEMOA 2017 Fall Conference, how digital data can improve print promotions. Demographics, geography, recency...