VALASSIS CONSUMER GRAPH™

VALASSIS CONSUMER GRAPH™

Connects all the dots in consumer intelligence

so you can personalize campaigns and predict success.


Say hello to our fully-owned, end-to-end platform

The Valassis Consumer Graph gives you a more complete consumer view.



Our proprietary data and technology connect offline and online intelligence to inform advanced targeting and media planning.


This allows you to engage the same consumer with the same message across both print and digital channels, wherever they are. The result? The performance of every campaign is powered by superior consumer, media and location intelligence.



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IN-MARKET SIGNALS

What I want to buy now.
For example: new home, sports car, furniture


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INTEREST OVER TIME

Things I enjoy throughout my life.
For example: outdoor sports, gaming, grilling


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STORE VISITS

Stores I like and frequent.
For example: Harris Teeter, Buffalo Wild Wings, Gap


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DEMOGRAPHICS

My observed age, gender, ethnicity, and income.
For example: man, age 25-34, no children


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PURCHASES

My products and categories I prefer.
For example: Ray-Ban, Converse, Ford Mustang


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COUPON REDEMPTIONS

How likely I am to redeem a coupon for a category or product.
For example: restaurants, entertainment, groceries



SUPERIOR IDENTITY RESOLUTION

We hold multiple data and technology patents – ensuring the data in our Consumer Graph is robust, precise, connected and spot-on for personalization.


Offline data sources exclusive to Valassis:


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OFFLINE COUPON REDEMPTIONS

Unveils coupon sensitivity by CPG category
in our Consumer Activation Score



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ADDRESSES

The largest and most accurate mailing file on the market,
covers 20 – 40% more locations



Online data sources


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DAILY INTENT SIGNALS

Analysis of these signals identifies purchase intent



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DAILY LOCATION SIGNALS

Ties people to homes, stores and points of interest



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HOUSEHOLDS ACROSS DEVICES

Allows us to map individuals to their homes




Giving context, as only we can


You’ll get a detailed view — uniting people and place. Adding context around individuals, their households, their surrounding stores and their neighborhoods. This unique, 4-dimensional approach unleashes greater precision and scalable delivery of your ads to meet any objective.

DEVICES HOUSEHOLD NEIGHBORHOOD STORES
2 Cell phones 605 North St Suburban Harris Teeter
1PC Durham, Forrest Hills Target
1 Tablet NC 27705
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Prosper Insights & Analytics Monthly Consumer Surveys, Oct. 2017


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Know for sure


Who she is, what she likes, where she goes, her shopping motivations, how coupon-sensitive she is, as well as her media interactions – it’s all revealed by our graph to enlighten your media strategy.


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Learn more about activation media and measurement





ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


1-866-576-0523

8:00 a.m. - 8:00 p.m. ET
Monday - Friday