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Direct Mail

Raise your expectations and results. See what gets consumers and clients so excited about our direct mail package.





WRAP

Your low-cost, broad reach champion.

For just pennies per household, you can reach 9 out of 10 U.S. households. Saturate entire or partial markets. Advertising on the cover gives you high visibility with an eager crowd, who know the RetailMeNot Everyday™ mail package contains valuable flyers and grocery circulars, as well as a way to help find America’s missing children.




BENEFITS & FEATURES

  • Unrivaled reach: up to 78 million households weekly; up to 115 million households biweekly
  • Target desirable zones, comprised of multiple ZIP Codes
  • Positive tie with “Have You Seen Me?®” to find missing kids
  • Choice of page positions: front, back, inside front, inside back, double-truck, billboard space, and combos

*Source: 2018 NPD Awareness-to-Activation Study shows that of those who were aware of our mail package, 83% read or looked at it. (19,515 respondents)

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flyers

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FLYERS

Localize your message in a powerful way.

Flyers rank among the top 3 print media for influencing purchase decisions.* Delivered in the RetailMeNot Everyday™ mail package and/or newspaper, they’re a great media choice for promoting local deals, news or grand openings. Gives you the ability to version ads; changing prices, items and addresses for specific locations.

*Source: Prosper Insights & Analytics MBI, Jan. 2018



BENEFITS & FEATURES

  • Variety of sizes and formats, such as 2-sided, store circular, die-cuts, etc.
  • Optimize delivery in the mail and/or newspaper
  • Single source for creative, flyer printing & delivery
  • Supply your own inserts or we will print for you



PROOF OF ACTIVATION

CASE STUDY

Success for a major tire and auto service retailer that realized a 23% increase in new customers. If it wasn’t for Valassis’ enhanced targeting, which uncovered neighborhoods…

GET STORY


flyers

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PRINT ACTIVATION

SOLO DIRECT MAIL

Quick, turnkey options to suit you.

Want to do your own direct mail pieces without doing all the work? Valassis provides three distinct programs. You’ll have access to a broad array of mailing lists upfront, and response analytics services available afterwards.




BENEFITS & FEATURES

  • Choice of 3 programs:
    • Targeted solo mail; ideal for acquiring and retaining customers; delivered to individual households using standard data sets, client lists, or specialty lists from Valassis Data Solutions Group
    • Saturation solo mail; ideal for cutting costs while narrowing in on specific demographics within a specified area; delivered to 90%+ of home addresses in a chosen carrier route
    • Neighborhood targeted mail; ideal for grand openings and special events or national campaigns; delivered using the USPS® Every Door Direct Mail (EDDM)® Program


HOW TO’S

Want help taking direct mail ads to the next level?





ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


1-866-576-0523

8:00 a.m. - 8:00 p.m. ET
Monday - Friday