Blog: The Loop


Restaurants Can Incentivize Diners

Restaurants Can Incentivize Diners
Although the majority of consumers “usually visit the same restaurant,” diners are still willing to switch destinations based on promotions and coupons, according to research by Valassis. Read more here.
It’s Time to Review the Advertising Budget

It’s Time to Review the Advertising Budget
Advertising spend is often a “black box” for finance professionals and when budgets and economic conditions are tight, it can be the first area to be cut. The correlation of ad spend to revenue is usually not well understood, while spending reductions will presumably flow directly to the bottom line. However, that approach may have the opposite impact intended, as companies watch revenue...
Print and Digital Marketing Solutions That Help Local Businesses Attract and Retain Customers

Print and Digital Marketing Solutions That Help Local Businesses Attract and Retain Customers
All brick-and-mortar businesses want to drive foot traffic and sales while building a loyal customer base — but some are better equipped to do it than others. Small- and medium-size businesses serving local communities often lack the marketing resources to go up against large, national brands with internal resources at their disposal… Read more here.
Advancements in Consumer Marketing Technology Can Boost CRA Marketing Effectiveness

Advancements in Consumer Marketing Technology Can Boost CRA Marketing Effectiveness
When it comes to advertising efforts, most marketing professionals in the banking industry understand the challenges and consequences of advertising campaigns that focus on developing low to moderate incomes (LMI). Consumer behavior among bank customers is constantly evolving and customer acquisition marketing technology continues to innovate. The combination of these realities require that banking...
Millennial Fitness Habits Spark New Thinking

Millennial Fitness Habits Spark New Thinking
Millennials are redefining fitness and healthy living. The shift from traditional gyms with monthly membership fees to boutique fitness studios is apparent, causing a change in thinking in the fitness industry. Millennials are gravitating toward classes and events that are fun and involved at boxing, cycling, group training and custom fitness studios, versus the old-fashioned “ugh, I guess it’s...
The Universal Truth – Coupons Are Here to Stay

The Universal Truth – Coupons Are Here to Stay
Clipping coupons is still a favorite national pastime, saving consumers $3.1 billion last year, NCH recently reported.1 Everything we’re seeing aligns with this. Consumer mindset and behaviors show us that coupons are playing as prominent a role as they ever have. The Landscape Kantar has reported higher inflation coming our way, which puts pressure on the budgets of low to middle income shoppers....
Retailers Urged to Incorporate Augmented Reality Into Familiar Marketing Options

Retailers Urged to Incorporate Augmented Reality Into Familiar Marketing Options
Augmented reality’s role in research fits with consumers’ need to plan Retailers seeking to leverage augmented reality (AR) in their marketing campaigns should strike a balance between this popular innovation and familiar tactics with which consumers are comfortable… Read more here.  
Studies Underline Consumer Changes

Studies Underline Consumer Changes
Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal data. First, from Valassis, data shows that most shoppers (94%) are using coupons, with 60% saying they 'constantly plan' shopping trips… Read more...
Spring is Finally Here and the Outdoor Furniture Market is Hot

Spring is Finally Here and the Outdoor Furniture Market is Hot
Here in New England, we had a rough winter. From weeks of sub-zero temperatures in early January to a seemingly endless series of March Nor’easters dumping dozens of inches of snow – it wasn’t fun. Even we skiers had enough. Something happens when spring arrives… good feelings emerge. The clocks get turned ahead and we can magically drive home after work without the use of headlights....
What the Travel Industry Can do About Online Booking Abandonment

What the Travel Industry Can do About Online Booking Abandonment
Travel operators understand how difficult it is to acquire new customers through their websites. With a strong economy comes increased competition and the battle to win new traffic gets harder each year. Several years ago, Millward Brown conducted a study for Expedia and found that travel intenders will visit 38 travel sites in the five weeks prior to making a purchase.1 While the average time between...
Valassis Says, 36% of the US Shoppers Have Used a Shopping List App

Valassis Says, 36% of the US Shoppers Have Used a Shopping List App
Valassis, a leader in activating consumers through intelligent media delivery, has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 US-based consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store for traditional consumer...
With MaxPoint, Valassis Digital Closes the Loop On Omnichannel Media

With MaxPoint, Valassis Digital Closes the Loop On Omnichannel Media
Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which acquired Rocket Fuel in July, buy point solutions...
Valassis Announces Launch of Valassis Consumer Graph™

Valassis Announces Launch of Valassis Consumer Graph™
The offering connects layers of vital intelligence to provide a dynamic 360-degree view of consumers’ lives. Read more here.
Marketers Be Prepared – Gen X is Planning to Spend Their Extra Cash Across Categories

Marketers Be Prepared – Gen X is Planning to Spend Their Extra Cash Across Categories
With the right messaging, marketers across categories can capture dollars from Gen X’s plans to spend the increased income they will see from recent tax law changes. For more information on how to activate your target consumers, click here. Source: Kantar Retail / Shopperscape® Jan 2018
With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space

With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space
Valassis Digital’s Pehr Luedtke, Senior Vice President, Marketing and International, discusses the importance of personalized advertising A new era of apps catering to help people with their mental health is here. And boy, do we need it. Social media apps have gotten a bad reputation; even Facebook recently admitted it might be bad for you. But with the continued expansion of our reliance...