Blog: Client Focus


Considerations for Marketers: Advertising Frequency
Considerations for Marketers: Advertising Frequency
For most marketers, reaching your target audience is the first step in a successful advertising campaign. Frequency (or repeat exposure) of the message is the second. But before making a decision, you might consider the following: Exposure does not equal frequency, Increased frequency can be the key to success, and The role of frequency varies by category of product or service promoted. Once your...
For the Love of the Game – Think Like an Athlete to Win in Business
For the Love of the Game – Think Like an Athlete to Win in Business
Hang up your cleats and put the glove away. It’s time to focus on the real world, real work -- your professional career. But what if organizations in the business world took advantage of the “off the field” skills a high-performing athlete can bring to the business game? Athletes often are conditioned for performance from an early age. A huge advantage in businesses!  By the time...
Tips to Ensure Your Advertising Investment is Protected
Tips to Ensure Your Advertising Investment is Protected
How well does your media partner protect your advertising investment across print and digital media, coupon promotions and sweepstakes? Whether you’re spending hundreds, thousands or millions of dollars on campaigns to engage and activate buyers, integrity and trust matter. Especially today, when consumers use multiple touch points, be sure your partner delivers quality assurance and accountability...
Holiday Home Run – There’s Still Time to Engage and Activate Shoppers
Holiday Home Run – There’s Still Time to Engage and Activate Shoppers
We’ve all had this experience planning for the holidays – the clock is ticking, distractions are everywhere and we’re trying to cross off the final items on our long list. Although you may have thought I was referring to snagging that final, impossible gift, what I am really highlighting is the continued challenge of driving customers to your store or website to spend their dollars...
Create a Strong Work Environment - Anticipate, Expect and Prepare
Create a Strong Work Environment - Anticipate, Expect and Prepare
“Wisdom consists of the anticipation of consequences.” – Norman Cousins When we come together in the workplace to reflect on our team, we often consider how we can continue to strive for excellence. Proactive anticipation and action are critical to achieving this goal.  ESP would be nice, but in the absence of that we need to think about and plan for the future, not just react...
When Private Label Brands Look a lot Like National Brands Consumers Can Find Themselves in the Middle of a Tug-of-war
When Private Label Brands Look a lot Like National Brands  Consumers Can Find Themselves in the Middle of a Tug-of-war
Picture this -- a tug-of-war contest where the shopper is at the center line. At one end of the rope is the national brand, beautifully packaged and supported by a team of marketers, complete with data, advertising and glittery pom-poms, all cheering on the brand.On the other end of this tenuous rope is the retailer’s private label brand, perhaps not as glamorous, but still in an attractive uniform....
Technology Fuels Couponing
Technology Fuels Couponing
Couponing, in a nutshell, is the practice of creating and distributing discount offers as a form of product promotion from business to consumers. Print and digital are the two primary forms of coupons today. Couponing has been an integral part of our shopping experience for over half a century. It touches us, as shoppers, at every step along our path to purchase.Volumes can be written on the wide array...
Make an Impact – Top Ways Retailers Can Leverage Digital Media
Make an Impact – Top Ways Retailers Can Leverage Digital Media
Consumers are overloaded with information and often overwhelmed with too many choices. They use digital devices as a way to control how and when they access content. While these devices don’t cure decision fatigue, they can help by simplifying the shopping experience and enabling consumers to make smarter buying decisions. More time is spent with digital media than any other major media in the...
Three Keys to Reaching Your Ideal Consumer
Three Keys to Reaching Your Ideal Consumer
What, How and WhenWhat advertising channel should you use to reach your ideal consumer? How do you find your ideal consumer? When is the right time to send an advertisement so that your ideal consumer will take action? These are tough questions – this post will explore the answers. What:  One Size Doesn’t Fit AllLet’s start with channel. Some brands and retailers prefer sending...
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Did you know that: Consumers were offered over half a trillion dollars in coupon savings last year? Coupon face values grew more than product prices increased? Average coupon face values increased across both food and non-food products? As a result of the above, consumers realized higher average savings in 2015. Click here and download the Valassis’ Coupon Savings infographic.
Attention Marketers: Millennials Like to Win Prizes, Too!
Attention Marketers: Millennials Like to Win Prizes, Too!
We live in a fast-paced world where marketers place great focus on capturing the attention of millennials and creating an environment that activates them to purchase a product or utilize a service. To better understand the marketing tactics that typically trigger this group, one of our consumer packaged goods (CPG) clients observed and studied the behavior of a typical millennial consumer for a week....
A View of Today’s Value-Seeking Shopper
A View of Today’s Value-Seeking Shopper
In a recent Valassis survey, nearly 9,000 value-seeking consumers were asked how they shop and save, and the results are clear – consumers welcome offers across a wide-variety of categories, feeling both rewarded and smart by the number of deals they receive each day.  We’ll dig into the over-arching findings in this post, and over the next several weeks, we will dive deeper into how...
Tips for Attracting, Engaging and Retaining Millennials in the Workplace
Tips for Attracting, Engaging and Retaining Millennials in the Workplace
Millennial -- the Google definition: A person reaching young adulthood around the year 2000; A Generation Y-er The millennial generation has become the largest in history to enter into the workforce. By the year 2020, roughly 50 percent of the workforce will be made up of the millennial generation.  Millennials have changed and influenced all aspects of the world from politics, to media, communication...
First Impressions Count: Make Display Advertising Creative Impactful
First Impressions Count: Make Display Advertising Creative Impactful
Did you know more than half of advertising's impact comes from the quality of the creative? 1 Reaching the right audience can only do so much. First impressions matter, so creative needs to resonate with, and engage the consumer. Compelling, data-driven, adaptive creative is key to consumer activation.  Here are three suggestions to create an impactful display ad: Dynamic Creative: Use data...
Insights to Help Grocers Drive Sales this Labor Day
Insights to Help Grocers Drive Sales this Labor Day
With Labor Day right around the corner- September 5, now is a good time to examine how local grocery stores can cater to shopper preferences and win against their competition. According to research from Prosper Insights & Analytics, barbeques and picnics were the most popular way for consumers to celebrate Labor Day in 2015, with nearly 34 percent spending the holiday in this fashion. While you...