Blog: Omni-channel


Tips to Ensure Your Advertising Investment is Protected
Tips to Ensure Your Advertising Investment is Protected
How well does your media partner protect your advertising investment across print and digital media, coupon promotions and sweepstakes? Whether you’re spending hundreds, thousands or millions of dollars on campaigns to engage and activate buyers, integrity and trust matter. Especially today, when consumers use multiple touch points, be sure your partner delivers quality assurance and accountability...
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
Audience Analytics – Knowing Who, What, Where, When and Maybe How and Why…
It’s All About Precision With the increasing importance of campaign performance evaluation, assessing the efficacy of coordinated multi-channel media execution, and driving greater personalization and relevance of consumer engagement, precise knowledge of your audience is more important than ever. In the ‘70s, ‘80s and early ‘90s, traditional media channels were the playground...
The Importance of Media Spend Attribution for Auto Dealerships
The Importance of Media Spend Attribution for Auto Dealerships
It’s no secret that the automotive industry is very competitive. Dealerships need to be top-of-mind when would-be buyers are in-market, otherwise they can easily lose the sale. This puts a lot of pressure on them to saturate the market with media, ensuring they have a steady pipeline of customers. The good news for auto dealerships is that the ability to target print and digital media to consumers...
The Future is Now - Mobile Marketing Channels Extend Your Campaigns from Print to Digital
The Future is Now - Mobile Marketing Channels Extend Your Campaigns from Print to Digital
Myth: The average goldfish can hold a thought for only three seconds (they can actually remember for up to three months). Fact: The average human attention span has dropped 33 percent since 2000 from 12 seconds to 8 (yes 8) seconds long! Reason: Us consumers are spending almost three hours a day interacting with digital media on smartphones with 90 percent of our mobile minutes devoted to native apps...
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
As 2016 comes to a close and we look forward to the new year, it is expected that the following trends will continue their revolutionary impact on our world:     - Mobile and other “smart” device presence and usage will continue to expand rapidly, and     - Data, both produced and collected, will continue to grow at exponential rates. With a rapid...
Digital Coupons - A Love Story
Digital Coupons - A Love Story
What follows is a true love story. At my workplace we distribute a lot of coupons. Through digital media alone we distribute tens of millions of coupons on behalf of our consumer packaged goods (CPG) clients. These coupons land on the desktops, tablets, printers and mobile devices of hundreds of thousands of consumers each year. Our relationship with these consumers is pretty straightforward: we have...
The Importance of Frequency in Today’s Multi-Channel Marketplace
The Importance of Frequency in Today’s Multi-Channel Marketplace
It would be nice if we could do things one time and get the results that we wanted. Imagine if we only exercised or ate healthy one time and we were able to look in the mirror and see the best version of ourselves. What if we practiced a sport one time and we could become an Olympic Champion. It would be fantastic, but we know it doesn’t work that way. Advertising is the same. No matter how much...
Health Care – Seize the Consumer Marketing Opportunity
Health Care – Seize the Consumer Marketing Opportunity
Today, health care marketers are facing an increasingly complex marketplace. They struggle between the desire to provide best-in-class care and meet their balance sheet objectives, while attempting to manage commoditization pressures due to the Affordable Care Act (ACA). Anyone attending any number of health care conferences in 2016 could have mistaken them for big box retail events with the constant,...
Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience
Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience
Shopping has evolved beyond the traditional interactions between local store owner and customer. Today, store owner/customer relationships are virtual as well as personal. Consumers have the means to shop anywhere and as a result, customer loyalty is hard to come by. Local mom-and-pop stores compete with national chains, and both fight tough competition from the digital world. They battle viral word...
Reinventing Promotion Delivery
Reinventing Promotion Delivery
My first day on the job in August of 1995 I was given a trade magazine to read that was passed around from team member to team member. The feature story was about the Free Standing Insert (FSI) and how within the next 10 years it would cease to exist. Flash forward to 2013 when there was an intense client interest in an “E-FSI” (Electronic Free Standing Insert) providing the same scale,...
Three Keys to Reaching Your Ideal Consumer
Three Keys to Reaching Your Ideal Consumer
What, How and WhenWhat advertising channel should you use to reach your ideal consumer? How do you find your ideal consumer? When is the right time to send an advertisement so that your ideal consumer will take action? These are tough questions – this post will explore the answers. What:  One Size Doesn’t Fit AllLet’s start with channel. Some brands and retailers prefer sending...
Get Ready... Countdown to Halloween and the Holiday Season
Get Ready... Countdown to Halloween and the Holiday Season
Here it is– the start of the all-important Q4 selling season. Although Q4 plans have most certainly been solidified for months (with many advertising tactics executing as we speak), let’s take a look at what we know about consumers’ shopping behavior and plans to see if any “last minute pivots” to your media schedule might be in order.  The number of retailers...
A View of Today’s Value- Seeking Shopper: Multicultural Consumers
A View of Today’s Value- Seeking Shopper: Multicultural Consumers
In our final week highlighting results from the Valassis RedPlum Purse String Survey, we’ll focus on the purchasing and saving behavior of multicultural shoppers, specifically Hispanic, African American and Asian* consumers. Collectively, these important segments will wield a buying power of $4.2 trillion by 20201, and as projected by the US Census, by 2044, 50 percent of all Americans will be...
A View of Today’s Value- Seeking Shopper: Regional Insights
A View of Today’s Value- Seeking Shopper: Regional Insights
In a recent post, we shared overall results from the latest RedPlum Purse String survey of 9,000 value-seeking shoppers, with a promise of highlighting additional insights by consumer segment over the next few weeks.  Following, is the first such view which is focused on understanding nuances in how consumers responded based on their region* of the country. Although shopping and savings activities...
‘Worlds in Collision’ – The Crossing of Online and Offline Data Delivers Intelligent Media
‘Worlds in Collision’ – The Crossing of Online and Offline Data Delivers Intelligent Media
“Worlds in Collision” is a popular book written by Immanuel Velikovsky that was first published April 3, 1950. The book hypothesizes that around the 15th century BCE, Venus was ejected from Jupiter as a comet or comet-like object and passed near Earth. The object changed Earth’s orbit and axis, causing innumerable disruptions that have been referenced in ancient writings. We can draw...