While the bulk of influencer marketing occurs in social, our integrated approach increases engagement by delivering meaningful, curated content across print and digital to align with the modern shopper’s path to purchase. Valassis’ Shopper-Inspired Print delivers authentic creative that includes:
See how a leading grocery retailer re-launched a baby brand using Shopper-Inspired Print and drove 1.5% sales lift...GET STORY
1. Brand specifies objectives and shares input on influencer profile for campaign.
2. Valassis sources micro-influencers with brand-approval and requests original content.
3. Brand approves influencer content and creative for print and digital execution.
4. Valassis activates influencer campaign and shares detailed performance reporting.
Continue to think outside the box. Consider new strategies – amped up by our unique approach.
We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.
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