Indeed, coupon clipping is still cool – just ask millennial parents (research below)! We’re satisfying more desires with multi-channel delivery of our coupon book.
Brands continue to rely on the free-standing insert or FSI because consumers do, as well. Our RetailMeNot Everyday™ coupon book gives you unrivaled efficiency. Check out our market list. It provides quality over quantity in terms of circulation and reach. No wonder, as creators of the FSI industry, Valassis holds it to a higher standard. Our coupon book is proven to move units.
See how our Coupon Book (FSI) drives volume for an established candy brand, year after year…GET STORY
CPG manufacturers pursue Retail Connection since it's a good value for shopper marketing dollars and a winner with retailers. This co-branded program within the RetailMeNot Everyday coupon book helps drive shopping trips, transaction size, and sales. Amplify your brand message to specific retail shoppers.
|All consumers||Parents||Millennials||Millennials w/children|
|Search for coupons online||81%||91%||88%||92%|
|I find coupons in print sources (newspaper coupon books or mail)||87%||94%||88%||94%|
2K18 Valassis Coupon Intelligence Report
We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.
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