Blog: The Loop


The Direct Mail Resurgence You Didn’t See Coming

The Direct Mail Resurgence You Didn’t See Coming
Every pitch, every hit in every major league baseball stadium is tracked by StatCast, a radar and camera system. Technology has changed America’s favorite pastime. It reveals underrated players, winning factors, where to optimize or trade -- enlightening the front office and exciting avid fans.
Hungry for a Positive Dining Experience

Hungry for a Positive Dining Experience
The restaurant industry continues to struggle with driving traffic, ending the first quarter of 2019 down -2.4 percent and marking the 12th consecutive quarter of negative visits. With this, it’s more important than ever for restaurants to understand the reasons behind consumer behavior. It’s also critical for brands to be able to predict, motivate and even incentivize consumers to take...
Anticipating Customer Needs Provides True Value for Value Seekers

Anticipating Customer Needs Provides True Value for Value Seekers
All consumers are looking for value. Whether they are always seeking out the cheapest price or their favorite brands, they all want to spend their money wisely. Of course, value comes in many forms — price, prestige, efficiency, and pragmatism — and it's the job of brands to deliver on those, and one key way is by using advertising.
Using a Win-Win Approach to Drive Process Consistency

Using a Win-Win Approach to Drive Process Consistency
Typically, when one thinks of audits, financial auditing comes to mind – third parties or the IRS validating financial reports and submissions. However, there are many types and forms of auditing. Process audits, in particular, can be a helpful tool that can drive consistency and best practice sharing, particularly when operating across multiple locations. The key to making a process audit successful and meaningful is to reframe the goal and the approach.
How a Better Consumer Graph Helps Build Trust With Your Audience

How a Better Consumer Graph Helps Build Trust With Your Audience
Most CMOs and agency executives agree that the customer experience is the new battleground for brands. But if it’s so important, why are brands falling short?
Measuring Digital Marketing Effectiveness Using Real-Time Data

Measuring Digital Marketing Effectiveness Using Real-Time Data
Being a consumer today means having to wade through a lot of noise. Here’s how brands can break through that noise and market effectively.
Gear up for the Second Biggest Spending Season of the Year – Back to School

Gear up for the Second Biggest Spending Season of the Year – Back to School
I guess I shouldn’t be surprised to see elaborate Christmas decorations donning stores in October. I’ve seen Halloween costumes displayed alongside endless sweet candy treats in August. So why should it shock anyone to see school supplies, fall apparel and the newest electronics prominently featured in retailers as early as June? Well, it shouldn’t. With estimated sales exceeding...
Digital Marketing and Privacy: How to Protect Consumer Data

Digital Marketing and Privacy: How to Protect Consumer Data
Valassis Digital’s ability to obtain and understand key location data is a strong differentiator. Here’s how it ensures consumer data is protected.
Don’t Weaken Datasets by Using a Siloed Advertising Approach

Don’t Weaken Datasets by Using a Siloed Advertising Approach
Many organizations rely on a siloed approach to advertising, but that’s not necessarily the best strategy. Here’s why.
Powerful 5G Promises to Change the World

Powerful 5G Promises to Change the World
“Mom, the why is the internet SOOOO SLOW?” If you’re like me with a couple of teenagers living at home, you’ve probably heard this more times than you can count. They stream, they surf, they jam and they get frustrated when their 35 open apps don’t run flawlessly. But the future is coming and the days of loading screens and frozen devices are hopefully numbered. The 5th...
3 Common Challenges Marketers Face With Location Data Accuracy

3 Common Challenges Marketers Face With Location Data Accuracy
Location data comes from multiple sources, and each source creates distinct challenges for extracting accurate data. Here is how to overcome these challenges.
Optimize Your Marketing Efforts With Better Location Data

Optimize Your Marketing Efforts With Better Location Data
Location data creates an opportunity to reach consumers with hyperspecific marketing messages. Here is how to keep that location data as accurate as possible.
3 Strategies to Improve Customer Acquisition and Retention

3 Strategies to Improve Customer Acquisition and Retention
Retailers today are faced with more competition than ever before, making it challenging to both attract and retain customers. Customer expectations are elevating too, driven by new technologies from point-of-sale engagement and artificial intelligence engines all aiming to enhance the shopping experience. Marketers must put their customers first by using data intelligence to stand out from the competition...
Real-Time Optimization Is Key for a Successful Marketing Campaign

Real-Time Optimization Is Key for a Successful Marketing Campaign
With technology in place to get data in real time, companies should be using it advantageously. Here is how real-time marketing optimization can drive success.
Omnichannel Targeting is all About Effective Data Mixology

Omnichannel Targeting is all About Effective Data Mixology
For a bartender with limited skills and experience, mixing a cocktail with accuracy and consistency is a challenge. The same is true for a data “mixologist” building the right media targeting “cocktail” to drive the highest possible return on client ad spend. For this reason, brands should ensure their data teams not only have all the right data “ingredients” but...